For 50 years
A story that never fades
Our story
This is the story of a discreet brand that was founded in 1971 in Haut-Doubs, the cradle of French watchmaking. Clyda, a brand that bears witness to its time, a family story spanning three generations, all driven by a passion for the same craft.
In a few dates
Creation in Haut-Doubs
CLYDA was born in 1971 in the heart of Haut-Doubs, the cradle of watchmaking
French.
Clyda won 3 Oscars between 1975 and 1981
Professional recognition that recognizes its seriousness, its quality and its commercial ethics.
Breitling is distributed in France by Clyda
An alliance that opens the doors of the French market to Breitling.
Clyda stands out with the jewelry watch
CLYDA reinvents itself and forges a strong identity. Watches that are as elegant as they are comfortable to wear.
Marilyn Monroe, the face of the brand
CLYDA celebrates feminine elegance with Marilyn Monroe and the signature “Loved by you, just you”
Clyda opens a new chapter
The brand is relaunching its jewelry and watch collections with the aim of embodying Parisian chic dedicated to today's modern woman.
CLYDA, elegance as a heritage
From 1975 to 1981, Clyda won three watchmaking Oscars, recognizing its reliability, quality, and business ethics. From the 1970s to the 1990s, the brand developed a distinctive style: wide bracelets, curved dials, balanced volumes, and supple mesh.
From watchmaking to jewelry: the art of the arm circumference
From the 1990s onwards, CLYDA reinvented itself and forged a strong identity around the jewelry watch, as elegant as it was pleasant to wear.
This is the appearance of the armband, the flagship piece of this new femininity: a piece of jewelry designed like a watch, or a watch worn like a piece of jewelry.
Marilyn Monroe, an icon to embody the CLYDA style
To accompany this stylistic shift, the brand is speaking out in a strong campaign, using the iconic image of Marilyn Monroe , a symbol of timeless elegance and confident femininity.
With the signature “Loved by you, just you” , CLYDA affirms its new vision: watches and jewelry designed for women, by a brand that knows their rhythm.
Today, faithful to the essential
CLYDA today maintains the same ambition as at the beginning: to combine style, high standards and durability .
The brand draws on its watchmaking heritage and the elegance of the 70s to offer retro-chic watches and jewelry , designed to last in both their aesthetics and their use.
Each piece embodies the values that have shaped the brand: elegance, precision, heritage.